One-to-one coaching for designers, freelancers and creative folk who are brilliant at their craft and tired of the pace around it. Whether you're in-house, independent or dreaming of building something of your own, we'll find a way of working that keeps your energy, your ideas and your love of the work intact.
Apply for coaching How it worksBack-to-back meetings, one delivery cycle rolling into the next, and a calendar with no room to breathe. Your nervous system has been running at full pace for months, and work you once loved now feels like something to get through. You're ready to feel lighter.
On paper it's all going well, and underneath something still feels off. You're proud of what you've built and you keep wondering whether this is really it, or whether you've drifted a long way from what actually matters to you. You want work that feels as good on the inside as it looks from the outside.
You've done a lot of quiet shape-shifting to fit in: softening your sensitivity, tucking away parts of who you are, reading the room before you speak. You're ready to stop managing how you come across and lead from somewhere that actually feels like you.
Go senior? Go contractor? Go part-time? Leave design altogether? You've spent years bringing clarity to other people's products and services, and now it's your own next chapter that could do with some of that same care. Let's find the path that actually feels right.
"Fifteen years designing services and experiences has taught me that the best work comes from people who are well."
Fortnightly sessions over four months where we treat your work, life or new pursuit like a discovery project. We'll map where your energy actually goes, name what burnout has been trying to tell you, and find a new way you can sustain.
A single 90-minute deep dive for when one decision is taking up all your headspace. Whether it's a role offer, a contract dilemma or the creeping sense that something needs to change, we'll get it out of your head and onto the table.
We start with where you are right now: what your days actually look like, where your energy goes, what you love about the work and what's quietly draining you. Like any good discovery phase, we take time to look closely before jumping to solutions, including the patterns and beliefs that keep pulling you back into old habits.
Once we can see the whole picture, we sketch out what a more sustainable version could look like, built around your strengths, your values and the way your nervous system works. We'll test ideas, weigh up options and shape a direction that feels right for you, whether that's a change of role, a new way of working or simply a calmer week.
Then we put it to work. You'll try things out between sessions, notice what works and adjust as you go, with me alongside you to reflect, challenge and keep things moving. By the end you'll have a way of working you can keep up long after our sessions finish.
"Burnout is feedback from a system that was never designed around you, and redesigning systems happens to be what we do."
I've spent more than fifteen years designing services and experiences, from mental health research to keeping blood donations moving, so I know both the joy of this work and how easily it burns people out.
Learning to work with my own nervous system changed the way I work, and now I help designers and creative folk do the same, in sessions that are warm, practical and refreshingly free of corporate speak.
Coached 150+ people from 25+ countries · 500+ hours of coaching
"Coaching moved me from being overwhelmed, confused, and feeling insecure about my work as a service design freelancer. To feeling clear, confident, and able to move forward in the way that I want with my design work! Aimee was very supportive, and allowed me to go at the pace I needed."
"Aimee quickly helped to bring clarity to a decision that's been on my mind for a while. I was able to unpick feelings around my current role and feelings of overwhelm and failure. I walked away with clarity and confidence, as well as some straightforward tactics for challenging some of my thought patterns."
"I've felt nothing but heard and understood from Aimee. Her ability to hear what you are not saying from what you are is unmatched."
"Aimee is kind and compassionate, as well as being an astute observer. I wouldn't hesitate to recommend her."
Thirty minutes, no pitch, no pressure. Fill in a short application to tell me where you're at, and I'll be in touch to set up your free intro call so we can work out together whether coaching is the right next step for you.
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